The content of this Pathway has been agreed by ODAG Consultants Ltd. This is the only Apprenticeship Pathway for Digital Product Manager approved for use in Wales that is eligible for Medr funding.
ISSUE DATE 01/04/2025
PATHWAY NUMBER M0912
Learning Programme Content
The Learning Programme provision shall comprise of three mandatory elements:
Qualifications,
Essential Skills
On/off the job training
The total minimum credit required for the Level 4 Pathway for Digital Product Manager is 111 credits.
Entry requirements
There are no specific entry requirements for this framework, however:
Employers are looking to widen the pool of potential recruits into digital delivery roles, and they are particularly interested in:
- young people, aged over the age of 18 who wish to gain a qualification in digital product management.
- adult learners who are employed in roles that require the management of digital products and services and wish to improve their digital delivery skills.
- adult learners who wish to become digital product managers to move into digital roles.
- adult learners who wish to enhance their work-related digital skills.
Applicants may have prior experience or qualifications in digital technologies, but this is not mandatory as training providers and employers will deliver programmes of training based on approved up to date qualifications tailored to meet individual needs, recognising prior qualifications and experience.
Apprenticeship pathway learning programme(s)
Level 4: Digital Product Manager
Level 4: Digital Product Manager Qualifications
Participants must achieve the following combined qualifications.
| Level 4 – Diploma in Digital Product Management | |||||
|---|---|---|---|---|---|
| Awarding Body | Qualification No. | Credit Value | Total Qualification Time | Combined / Competence / Knowledge | Qualification Assessment Lanaguage(s) |
| Agored Cymru | C00/5161/2 | 111 | 1110 hours | Combined | English-Welsh |
Annex 1
Essential Skills Wales (ESW)
| Level 4: Digital Product Manager | Level | Minimum Credit Value |
|---|---|---|
| Communication | 2 | 6 |
| Application of number | 2 | 6 |
Essential Skills Wales qualifications assessment languages are English-Welsh
On/Off the Job training
| Pathway | Minimum On the Job Training Hours | Minimum Off the Job Training Hours |
|---|---|---|
| Level 4: Digital Product Manager | 640 | 470 |
On/Off the Job Qualification details (Minimum Credit & Hours)
Combined qualification - 111 credits, 351 hours GLH
On/Off the Job Essential Skills details (Minimum Credit & Hours)
- 6 credits / 60 GLH Level 2 Essential Skills Wales Communication
- 6 credits / 60 GLH Level 2 Essential Skills Wales Application of Number
Other additional requirements
N/A
Job roles
The Digital Product Manager Apprenticeship has been designed with employers in Wales to address the need for digital product delivery skills across all sectors. This Apprenticeship programme is designed to provide a robust vocational route to fulfill the current and future skills needed by Digital Product Manager professionals.
The roles covered by this framework could either be within:
- Organisations providing digital product delivery services to a range of clients; or
- Organisations operating in any sector that make use of Digital Product Managers to maintain digital delivery services of any type.
The range of organisations for which these roles will be relevant include obvious ones such as public sector local authorities and government departments, as well as private sector organisations including large retailers, engineering and manufacturing, financial services providers and in reality, almost all providers of digitised services.
Job role(s) | |
Digital Product Manager | Responsible for supporting the development and continuous improvement of digital products and services. Works collaboratively with users, stakeholders, and cross-functional teams using agile and user-centred design principles to define product vision, prioritise features, and deliver digital solutions that meet organisational and user needs. |
Progression
Progression routes into:
This can be from a variety of routes including directly from school or college with the suggested level of academic qualifications including:
- GCSE, Welsh Baccalaureate Qualification Intermediate
- GCE AS and A Level, Welsh Baccalaureate Qualification Advanced
- General or vocational qualifications related to the digital or creative industries
Or as career development in an appropriate role with suitable qualifications or recognition of prior learning and experience.
Progression from:
The Level 4 Apprenticeship programme provides successful apprentices with a range of progression opportunities. These include advancing to a Foundation Degree or HND in Computing or related digital technology disciplines or by undertaking a Level 6 Degree Apprenticeship in a relevant digital technology field. Apprentices can also develop within their job role by pursuing additional technical and professional qualifications, particularly in digital product management.
Apprentices who complete this Level 4 apprenticeship programme can progress within their career to take on more senior digital product delivery and management practitioner positions, utilising their expanding technical expertise within the organisation.
Equality and diversity
It is important that apprenticeship Pathways are inclusive and can demonstrate an active approach to identifying and removing barriers to entry and progression.
Pathways should advance equality of opportunity between people who share protected characteristics and those people who do not as identified in the Equality Act 2010.
The protected characteristics identified in the Equality Act are age, disability, gender re-assignment, race, religion or belief, sex, sexual orientation, pregnancy and maternity. Marriage and civil partnership is also included although only in respect of the requirement to eliminate discrimination in employment.
Training providers and employers MUST also comply with the other duty under the Equality Act 2010 to ensure that applicants are not discriminated against in terms of entry to the industry based upon those nine protected characteristics.
Employment responsibilities and rights
Employment Responsibilities and Rights (ERR) is no longer compulsory. But it is recommended that all apprentices receive a company induction programme.
Responsibilities
It is the responsibility of the Training Provider and Employer to ensure that the requirements of this pathway are delivered in accordance with the Welsh Government/Medr Apprenticeships Guidance.
Level 4: Digital Product Manager
The mandatory units of the combined qualification contain a total of 101 credits, of which 43 credits relate to competence and 58 credits relate to knowledge.