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Pathway summary

Digital Product Manager

Framework:
Digital Product Manager
Level:
4

Digital Product Manager

Pathway options and levels

Digital Product Manager Level 4

Supports the role of Digital Product Manager

Further information

Duration

24 months 

Progression routes

Progression routes into:

This can be from a variety of routes including directly from school or college with the suggested level of academic qualifications including:

  • GCSE, Welsh Baccalaureate Qualification Intermediate
  • GCE AS and A Level, Welsh Baccalaureate Qualification Advanced
  • General or vocational qualifications related to the digital or creative industries

Or as career development in an appropriate role with suitable qualifications or recognition of prior learning and experience.

Progression from:

The Level 4 Apprenticeship programme provides successful apprentices with a range of progression opportunities. These include advancing to a Foundation Degree or HND in Computing or related digital technology disciplines or by undertaking a Level 6 Degree Apprenticeship in a relevant digital technology field. Apprentices can also develop within their job role by pursuing additional technical and professional qualifications, particularly in digital product management.

Apprentices who complete this Level 4 apprenticeship programme can progress within their career to take on more senior digital product delivery and management practitioner positions, utilising their expanding technical expertise within the organisation.

Qualifications

Level 4 Diploma in Digital Product Management

What are the entry requirements for this pathway?

All apprenticeship pathways in Wales have entry requirements.
If you are interested in undertaking this pathway – you need to have the following entry level qualification(s);

Level 4

There are no specific entry requirements for this framework, however:

Employers are looking to widen the pool of potential recruits into digital delivery roles, and they are particularly interested in:

  • young people, aged over the age of 18 who wish to gain a qualification in digital product management.
  • adult learners who are employed in roles that require the management of digital products and services and wish to improve their digital delivery skills.
  • adult learners who wish to become digital product managers to move into digital roles.
  • adult learners who wish to enhance their work-related digital skills.

Applicants may have prior experience or qualifications in digital technologies, but this is not mandatory as training providers and employers will deliver programmes of training based on approved up to date qualifications tailored to meet individual needs, recognising prior qualifications and experience.

View full pathway

Document revisions

25 June 2025  
Next review due: 31 December 2028